Hy-Vee Supermarket Promises Dietitians in Every Store
In a move which will benefit those with wheat intolerance and other dietary issues, Iowa-based supermarket chain Hy-Vee has announced that it intends to offer customers access to a registered dietitian in every Hy-Vee store, large or small.
The chain already employs 135 in-store dietitians, but in some areas, that means there may be only one in an entire county. By utilizing a sharing program between larger and smaller outlets, Hy-Vee hopes to remedy that situation, and position itself as a valuable source of diet-based medical information.
A recent trip inside a Hy-Vee store in Columbia, Missouri revealed a well-stocked selection of gluten-free and dairy-free foods– especially for a store in a mid-sized midwestern college town. A large circular binder hung by a chain nearby for customers to use, clearly labeled “Gluten-Free Product List”. In addition to gluten-free offerings, several spelt products were also available on a shelf one aisle over.
If you live in an area with a Hy-Vee store, it’s worth checking them out; this is a company who is very obviously trying to get things right. By patronizing businesses like Hy-Vee, we can reward them for their efforts to help us, and encourage other companies to follow in their footsteps.